The iGaming industry is highly competitive, and affiliate marketing is an effective way for online casinos and sportsbooks to attract new players and increase their customer base. At the same time, it offers an opportunity for affiliate marketers to earn a passive income by promoting online gambling platforms.
iGaming affiliate marketing refers to the practice of promoting online gambling platforms and casinos by third-party affiliates, who receive a commission for each new customer they refer to the casino / sportsbook. These affiliates can be individuals or companies who operate websites, social media pages (include twitter, Telegram), e-mail marketing or other digital channels to attract potential players to online gambling platforms.
Affiliate marketers typically create content, such as reviews, articles, and guides, to attract visitors to their sites and refer them to online casinos or sportsbooks. They also use various marketing techniques, such as search engine optimization (SEO), social media marketing, and email marketing, to promote their affiliate links.
Payment models (Revenue Share, CPA, Hybrid) for sportsbook / casino partners (affiliates).
Revenue Share: This is the most common and traditional compensation model in iGaming affiliate marketing. In this model, the affiliate receives a percentage of the revenue generated by the player they referred to the casino (sportsbook). The percentage can range from 20% to 50% or more, depending on the agreement between the affiliate and the online casino (sportsbook). The revenue share model is a long-term and sustainable compensation model for affiliates as they continue to receive a commission for the lifetime of the player they referred.
CPA (Cost Per Acquisition): This model pays affiliates a fixed amount for each new player they refer to the casino (sportsbook). The payment is made only after the player makes their first deposit or completes a certain level of activity on the platform. CPA can be a good option for affiliates who are looking for quick payouts, as they receive a fixed commission for each player they refer.
Hybrid: This compensation model combines the revenue share and CPA models. In this model, the affiliate receives a fixed commission for each player they refer, as well as a percentage of the revenue generated by that player over their lifetime. Hybrid models can be a good option for affiliates who want to earn a steady income from both immediate payouts and long-term revenue share.
Each compensation model has its advantages and disadvantages, and the choice of model depends on the affiliate’s goals, the online casino’s (sportsbooks) marketing strategy, and the specific terms of the agreement between the two parties.
Sing-up in igaming affiliate program (basic rules):
Once you’ve signed up as a partner im igaming affiliate program, you’ll receive access to promotional materials such as banners, links, and other marketing tools. Use these tools to promote the operator’s services and encourage new customers to sign up through your referral link.
Igaming affiliate programs will provide you with access to a dashboard where you can track your performance and earnings. Use this data to optimize your marketing efforts and maximize your commissions.
When you fill registration form, affiliate program may ask your url. If you don’t have it, specify your twitter url.
Is it free?
Yes. This is 100% free.
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